Is it a Second Life worth having?

June 12th, 2007

July 15 - Note from June Guest Author: Since this post I came across a timely AdAge article Second Life losing lock onĀ  virtual-site marketing Downloads of the application and unique visits have stabilized while visitors and marketers are increasing activity at Zwinky, Stardoll and Doppelganger. (JEK)
In the last month the Chronicle of Education or it’s Wired Campus Blog have reported on three interesting stories about schools creating Second Life islands to connect with various audiences:

  1. Case Western Reserve Builds Virtual Campus to Woo Prospective Students (requires login) at the cost of $30K Case provides a very virtual tour
  2. Library Makes its Debut, in Second Life Santa Clara University’s new library won’t be open until fall 2008 but you can tour it online in Second Life
  3. MIT’s Virtual Dormitories for Freshmen Tour your dorm virtually before you select it

I think Web 2.0 is all about connection - about giving people the tools to create their own stories, memories and experiences.

Is this the start of something really big? Or just a passing fad? Is your school considering a “Second Life?”

Please weigh in on the subject.

Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com

Entry Filed under: eduWeb Conference, Marketing, Web 2.0, Enrollment, Second Life, Closing Keynote Speaker

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