Social Networking: “Your California” and Businessweek Special Tech Report

June 23rd, 2007

Other guest bloggers here have posted about social networking, so I won’t duplicate content. But, I’m sure it’s going to be the “buzz” of the conference.

Businessweek just published a Special Tech Report: The Future of Social Networking.

In my eduWEB closing keynote speech about how we have to stage engaging and compelling online and in-person experiences, you’ll hear me reference JDV Hotels - California’s Largest Boutique Hotel firm. (Hotels and colleges are intimate product choices.)

I’m a big fan of JDV and it’s visionary Founder/CEO Chip Conley. If the experience is the marketing, JDV leads the way. They spend no money on advertising - it’s word of mouth, Joy of Life loyalty club, and an engaging website. I encourage you to spend some time at www.jdvhotels.com:

Test the powers of Yvette the online hotel matchmaker. There’s a fascinating psychographic process JDV uses to theme hotels and match for the best fit. Print, bookmark or click comments to post your top five hotels matches. Bring them with you to the conference, find me and I explain and reveal the behind the scenes process.

Check out the very robust Web 2.0 social networking site they’ve built called “Your California.” This takes the whole social networking site a bit deeper. They just didn’t build a site, to become an active member, you have to somewhat “apply” then be matched with like minded lovers of California. (Like the Red Hot Chili Peppers said, “The Sun May Rise on The East at Least it Settles in it’s Final Location, Californication.”)

Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com

Entry Filed under: eduWeb Conference, Marketing, Web 2.0, Branding, Closing Keynote Speaker