AdAge reports US Ad-Spending Down, But Higher Ed is up 27%

June 28th, 2007

Advertising Age reports U.S. Ad-Spending Growth Slows Way Down - It’s an overall pessimistic outlook (but optimistic for emerging media) offered by Universal-McCann and Pricewaterhouse Coopers.

Some eduWEB relevant information from the report:

• Discouraging picture for traditional media;
• magazines increased only 2.3%, radio .07%, and newspapers lost 1.5% compared to spending the year before
• Encouraging for emerging media:
• internet spending up 16.7%
• keyword search advertising is likely to grow 29% to $8.8 billion this year and 26.5% to $11.1 billion next year
• social networking also is expected to grow significantly, with revenue up 148% over last year, though that represents a rise to $685 million in 2007 from just $276 million in 2006
• but, spending has yet to match the interest or curiosity around online video, mobile marketing and gaming, attributing the disconnect to incomplete infrastructure; the prevalence of experimentation; and, in the case of mobile, the frustrations of working with multiple wirelesscarriers
• 33% of consumers 12 and older listed the internet as the second most essential medium (just slight behind TV 36%) and 35% listed newspapers the least essential medium
• Colleges and university spending is up 27% including a whopping 627% increase in national TV! (What’s up with that - is it just the for profits?)

Click here to read the report

As Bob Dylan said, “The times they are changing…”

Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com

Entry Filed under: eduWeb Conference, Marketing, Mobile Devices, Closing Keynote Speaker