If your school is suffering from image problems or you know that people have a hard time finding your campus you may have tried just about everything to get people to notice. TV spots. Print ads. Mailings. Hip interactive web sites. You may have even gotten desperate enough to make some really bad videos (http://www.youtube.com/watch?v=pVENWl8uBeg). Let’s face it: brand recognition is a tough thing to buy. But if you’ve been through the ringer trying to get prospects to notice you don’t despair…try flogos!

What’s a “flogo?” A flying logo! (http://www.flogos.net/) Inventors and special effects gurus Francisco Guerra and Brian Glover have discovered a way to make simple shapes out of a mixture of soap and helium and can send them flying just about anywhere you want. They last up to an hour and can be sent flying into the air from just about any location as long as its a location that can house their super-secret “flogo generator.” And considering that these babies can fly as high as 20,000 feet, you can only imagine the impact that they’d have at your next open house, sporting event, or homecoming day!

What kinds of flogos can they make? They claim to be able to make just about any shape, but the examples (http://www.flogos.net/downloads.html) they provide on their site seem to indicate that this is a keep of “keep it simple, stupid.” But even if you can’t get your complicated heraldic school crest “flogoed,” think about the possibilities for getting your initials in the sky, the shape of your mascot, or even a simplified version of your President’s head (provided that he or she has a distinctive enough shape).

At this point flogo’s seem like they’re in the “beta” stage, and pricing isn’t available. Even if there are a few bugs to be worked out, I’m sure that we’re all going to see flogos flying over our heads in the pretty near future.