Cliffhanger Blogging

Movies once did it well. Daytime TV still does it well. Some of the biggest budget shows ever aired on TV do it amazingly well–for example, The Sopranos and Lost. I’m talking about the art of the “cliffhanger.” So, why is it that blog posts rarely give you a reason to come back for more?

I’ll come back that that question in a moment…

The purpose of my first post as guest blogger for the month of May is to introduce myself, so I’ll start there. My name is Lance Merker and I’m the CEO of OmniUpdate, Inc. Of course I didn’t start my career as CEO, and fortunately for you, I also didn’t start off in finance as many CEOs do. No, I paid my dues in Marketing for many years, and I can relate well to the efforts you make every day promoting your institution’s brand and identity. I’m here this month to help you with a few ideas, practical tips, and suggestions to help amplify your on-line efforts and make you more successful in your job!

Ok, enough with the formalities. Let’s get back to the topic of cliffhangers…

Blogs are used is so many ways today. They’re used for news, gossip, politics, marketing; the list goes on and on. Not surprisingly, blogs that are wildly popular offer some reason for the reader to return. Sometimes it’s just to read the latest “happenings,” but even those are only popular when readers know something interesting will come next. Regular frequency also creates expectancy in the readership, and helps stimulate more visits. In a nutshell, keeping blog visitors “wanting more” is a huge driving force to successful blogs.

So how can you keep your blog visitors “wanting more”? I’ve got three important tips that I’ll share with you. But, in the spirit of cliffhangers, please tune in next week for these and more…

Lance Merker
Guest Blogger, May 2008

CEO
OmniUpdate, Inc.
lance@omniupdate.com

Add comment May 1st, 2008