Posts filed under 'Closing Keynote Speaker'
Join us at this year’s eduWeb Conference, at the Trump Marina Hotel in Atlantic City, for the 1st Annual eduStyle Higher-Ed Web Awards on Tuesday, July 22nd. 
This is an EXCITING event for all of us at the Conference and we ask all of you who read our blog to submit an entry (it’s FREE) for one of the 35 categories that the judges at eduStyle.net will be awarding “the best of” for higher-ed websites.
Also, CollegeWebEditor.com will be presenting in partnership with eduStyle and it’s author, Karine Joly, will be our Closing Keynote Speaker this year.
The 35 winners will receive a discount on their Conference registration, so go find the websites you want to submit and visit the eduStyle.net Awards web page for further information.
Don’t forget to submit your proposal to present at this year’s conference; take that website redesign that you’ll be submitting for an award and create a presentation around it. Or look at our other suggested topics and then fill out the Call for Papers form for as many ideas as you have; this is great opportunity to impress the boss (think “annual review”) and others at your institution about the wonderful work you’ve been doing…so promote yourself!
See you in July!
Shelley Wetzel
February 19th, 2008
Hello…and thanks for being such avid readers of the eduWeb Conference blog, eduWeb Buzz! A lot of you are enjoying it and I’m pleased, so I’m sorry for being a bit late in posting something this new year! We have a change in Guest Blog Authors this month, instead of Sean Carton of idFive, it will be Rich Vallaster of Creosote Affects and his posting will come next.
Look for our announcement of Opening & Closing Keynote Speakers this Thursday, Jan. 17th and the launch for the Call for Papers. I’m looking forward to getting lots of great proposals for presentations this year and want to see all of you come to our new location in Atlantic City!
Talk to you soon!
shelley
January 14th, 2008
Will you be one of the cool kids reading this post via your iPhone? I’m a long time Mac user but decided to wait on an iPhone for a while. What are your thoughts about it? Click “comments” and share them. I’d especially like to hear from those brave early adopters who got their iPhone today (post them via your iPhone if possible).
It’s been an honor to serve as June’s Guest Blogger, and I hope to meet and converse with many of you when we gather in Baltimore for the eduWEB Conference. (Now I’ve got to go draft my closing keynote about the Experience Economy and watch some John Waters films to get me in a Baltimore mindset.)
My TargetX colleagues and I will also be facilitating a few “Ask and Expert” Round Tables at the conference., and we’d be pleased to have you join in the discussion (but be aware we require gallons of coffee to get the synapse sparking):
- Monday Continental Breakfast 7:30 - 8:30 AM
Bob Mootz; Admissions Chats
- Tuesday Continental Breakfast 7:30 - 8:30 AM
Adrienne Bartlett; Admissions Homepages/Microsites
Jeff Kallay; Storytelling Related to Marketing
Is Scrapple served at continental breakfasts in Baltimore?
(And, just what is Scrapple?)
Thanks, and see you in Baltimore!
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 29th, 2007
One of my earlier posts as the June Guest Blogger asked you to weigh in on a survey about terms Millennials vs. Gen-Y. I promised results at the end of the month so here goes:
We had a whopping 39 respondees complete the four question survey;
1. What do you call the current youth generation?
Millennials - 76.9%
Gen-Y - 14.5%
Boomer Babies - 2.6%
Other - 2.6% (it depends on birth year, it changes between 1978 and 1980)
2. What is the best real/real description of this generation?
(real/real = is what it says it is and is true to itself)
Millennials - 76.9%
Gen-Y - 18%
Other - 5.1% (The Raddest Generation Ever and ME-llennials)
3. Which in your opinion is the reason mainstream media uses Gen-Y instead of Millennials?
Millennials is to hard to spell - 5.1%
Millennials reminds us of Millennium (and Y2K) - 10.3%
Gen-Y just comes naturally after Gen-X - 56.4%
Millennials haven’t adopted the name - 15.4%
Other - 12.8% (Gen-Y was used first, Gen-Y is in wikipedia, the pun on y/why is more descriptive, and Millennials has to many context/Gen-Y gets picked up easier on search engines)
4. Until Douglas Coupland wrote the book Generation-X, this generation was referred to as “Boomer Busters” or “13th Generation.” In time and history, which name do you think the current youth generation will be known as?
Millennials - 56.4%
Gen-Y - 35.9%
Other - 7.7% (Cyborgs, both, The Connected Generation)
Click this link to download results Millennials_vs_GenY_SurveySummary.pdf
Thanks to everyone who took the time to participate in this survey.
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 29th, 2007
I always heard writers say, “write what you know!” That’s why I love “Paper Cuts” the University of the Arts (UArts) student produced “soap opera.” Found on both the Philadelphia school’s website and YouTube it’s about as real as it gets, even though its fiction.
From their site:
Sex. Drugs. Watercolor. It’s a new semester for the students on the 11th floor of Furness Hall, and Ryan Jefferies is especially excited because after years of applying, he’s finally secured a position as RA. Now he’ll be able to live for free and blackmail freshmen into doing anything he wants. When he meets the bubbly Amanda, he decides his semester is set - she’ll become his girlfriend. But then Jack arrives. He’s a slightly older student who has returned to art school to pursue painting. Ryan and Jack have an immediate antipathy. Soon Amanda falls hard for Jack but Jack only has eyes for Susan. Throw into the mix the sex-crazed Vanessa and Jack’s stoner roommate and and in short order sparks fly.
This past fall I did a campus visit consult with UArts and fell in love with the place. It’s a unique, bold place. I’m not all surprised to see the school support this creative endeavor.
Take a moment to watch the first season of “Paper Cuts” and then share your review by “clicking comments”
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 29th, 2007
When visiting Reed College (where Steve Jobs attended) in Portland year’s back, I also visited and fell in love with Powell’s Books, the largest independent bookstore going.
On Powell’s site, right below, “Company History” they’ve got a link for “Website History.” Most schools (and companies) list “About” or “History” but I really found this “Website History” unique, entertaining, and an excellent example of how accelerated (and short) the history of this thing called “the web” is.
Take a moment to read it. It will make you chuckle and perhaps rekindle some common shared experiences.
Why not draft a “Website History” of your institution’s site and add it for visitors to enjoy? How many times would the term “committee” be on your school’s website history? Click “comments” to share the count
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 28th, 2007
Advertising Age reports U.S. Ad-Spending Growth Slows Way Down - It’s an overall pessimistic outlook (but optimistic for emerging media) offered by Universal-McCann and Pricewaterhouse Coopers.
Some eduWEB relevant information from the report:
- Discouraging picture for traditional media;
- magazines increased only 2.3%, radio .07%, and newspapers lost 1.5% compared to spending the year before
- Encouraging for emerging media:
- internet spending up 16.7%
- keyword search advertising is likely to grow 29% to $8.8 billion this year and 26.5% to $11.1 billion next year
- social networking also is expected to grow significantly, with revenue up 148% over last year, though that represents a rise to $685 million in 2007 from just $276 million in 2006
- but, spending has yet to match the interest or curiosity around online video, mobile marketing and gaming, attributing the disconnect to incomplete infrastructure; the prevalence of experimentation; and, in the case of mobile, the frustrations of working with multiple wirelesscarriers
- 33% of consumers 12 and older listed the internet as the second most essential medium (just slight behind TV 36%) and 35% listed newspapers the least essential medium
- Colleges and university spending is up 27% including a whopping 627% increase in national TV! (What’s up with that - is it just the for profits?)
Click here to read the report
As Bob Dylan said, “The times they are changing…”
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 28th, 2007
Brandweek recently published an article Research: Teens Schizophrenic About Their Brands
The report, created in conjunction with Open Mind Research, New York, and OTX Research, Los Angeles—and based on interviews with 1,000-plus kids 13-19 online, via cell phones and in focus groups in March reports these highlights:
“Nearly half (46%) of teens surveyed said they tend to stick with a few of the brands they really like. But, 52% felt, “Brands are created by marketers just to get more money.”
“…a third of those polled agreed, “If there were no brands, the world would be better.” Yet 29% claim “having cool brands makes me feel cool” and that they are “obsessed with brand names.”
“Of the 47 brands tested, Apple’s hugely successful iPod digital music player emerged as the brand that is “absolutely essential to teens.”
Along with Apple’s iPod; American Eagle, Axe, Baby Phat, Hollister Co, MTV and Vans are joined by technology brands Google, Facebook and MySpace as teen favorites.
The article also talks about how today’s Millennials and Gen-Y (it calls them by both names - see post about survey below) are savvy, know they are being marketed to, are a moving target for marketers and their best friend relationship with parents leads to co-purchasing decisions on major ticket items.
I think all of us in higher education web/marketing have known this for many years!
Click here to read the article
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 27th, 2007
Other guest bloggers here have posted about social networking, so I won’t duplicate content. But, I’m sure it’s going to be the “buzz” of the conference.
Businessweek just published a Special Tech Report: The Future of Social Networking.
In my eduWEB closing keynote speech about how we have to stage engaging and compelling online and in-person experiences, you’ll hear me reference JDV Hotels - California’s Largest Boutique Hotel firm. (Hotels and colleges are intimate product choices.)
I’m a big fan of JDV and it’s visionary Founder/CEO Chip Conley. If the experience is the marketing, JDV leads the way. They spend no money on advertising - it’s word of mouth, Joy of Life loyalty club, and an engaging website. I encourage you to spend some time at www.jdvhotels.com:
Test the powers of Yvette the online hotel matchmaker. There’s a fascinating psychographic process JDV uses to theme hotels and match for the best fit. Print, bookmark or click comments to post your top five hotels matches. Bring them with you to the conference, find me and I explain and reveal the behind the scenes process.
Check out the very robust Web 2.0 social networking site they’ve built called “Your California.” This takes the whole social networking site a bit deeper. They just didn’t build a site, to become an active member, you have to somewhat “apply” then be matched with like minded lovers of California. (Like the Red Hot Chili Peppers said, “The Sun May Rise on The East at Least it Settles in it’s Final Location, Californication.”)
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 23rd, 2007
Today’s Chronicle Wired Campus reports about more schools integrating “interactive” features on their sites. (I use “interactive” because in my opinion not all technology or its use is “interactive” plenty of it is still “passive.”)
Anyhow, this post references Loyola Chicago. Take a moment to visit their site. I love the homepage experience. The design is clean and they’ve made four features dominate: 1) an interactive timeline, 2) an image gallery, 3) LUTube (videos), and 4) Blog around the world. I like how they use alumni, staff and students to blog vs. the standard “Freshmen Year Diaries.”
Loyola’s homepage and Boston University’s as well, do a great job keeping it clean, simple, easy, engaging/interactive, and both utilize storytelling. Less is more. Simplicity cuts through the clutter.
What other colleges have conquered their “design by committee” and created homepages that are clean and clutter free (but easy to navigate)? Click comments and share them.
Jeff Kallay
June Guest Blogger
Experience Evangelist
TargetX
kallay@targetx.com
June 21st, 2007
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