Connecting with the Facebook Generation

In his presentation at the 2008 AARAO Conference earlier this month, Academica Group’s Ken Steele pointed out the benefits of utilizing social media in student recruitment. Web 2.0 is not about technology, but its use to fulfill people’s desire to connect and be heard. At the bare minimum, PSE institutions should monitor what’s being said in social networks, where students, applicants and alumni are driving the conversation. Ken recommends schools consider using Facebook, blogs, YouTube, podcasts and banner ads. Download Ken’s Slides

Melissa Cheater

eStrategy Consultant, Education Marketing

Academica Group Inc.
Full Cycle Marketing for Higher Education™
131 Wharncliffe Road South, Second Floor, London, Ontario
tel 519.433.8302 ext. 226 1.866.922.8636
fax 519.433.8062 melissa@academicagroup.com

email | web | blog | facebook | twitter | del.icio.us | skype: MelissaAcademica

Check out our new application for the Facebook platform, “SkoolPool,” that helps potential students track their consideration set and share it with their friends. www.skoolpool.com

Add comment June 20th, 2008